Pravana Purify & Revive Cleanse 325ml

Pravana’s Purify & Revive Mineral Diminishing Shampoo removes mineral build-up on the hair. Colour-safe formula.

• Mineral Diminishing
• Color Safe
• Hard Water Removal
• Color Prep

This potent-yet-gentle blend of lactic acid, green coffee, silk amino acids, and keratin proteins join forces to diminish minerals without stripping away moisture. Lactic acid binds to hard water minerals, converting them into conditioning agents before dissolving them completely. These conditioning agents soothe and strengthen scaly strands to reveal hair that’s weightless and lightly volumized.